A seating chart went viral when a mysterious person booked the center front row seat to Christopher Nolan’s Oppenheimer. So I asked myself: what if we actually went there to find out who it was? With a small camera crew, an influencer, and a prayer, I led the IMAX crew to Universal City Walk in Los Angeles to solve the mysterious identity. I led the Dentsu Creative team, the IMAX team and the influencer’s team on the day of production. Producing videos for social as well as the influencer’s social videos

The IMAX brand videos caught like wildfire going instantly viral and gaining tens of millions of impressions and instant earned media from Screen Rant and other media outlets.